Swiggy has announced it will shut down its online storefront platform Minis by August 10, as part of its plan to focus more on food delivery and quick commerce, while exiting non-core businesses. Sellers have been informed to wrap up pending orders, withdraw payouts, and close their storefronts before the deadline.
Launched in late 2022, Minis was aimed at small businesses and independent creators, offering them a simple way to set up online stores without building a website or paying commission. Sellers could manage product listings, payments, and deliveries, and share their storefronts on social media. Swiggy even briefly featured Minis within its main app to help boost visibility.
The platform was part of Swiggy’s attempt to develop software-as-a-service tools for merchants. Other experiments over the years have included Swiggy Genie for hyperlocal deliveries. Minis stood out by giving merchants control over their branding and storefront.
In 2024, Swiggy redesigned Minis into a basic “link in bio” tool, similar to Linktree, for social media-driven businesses. However, over time, it lost visibility within the Swiggy ecosystem and struggled to compete with platforms like Dukaan, Linktree, and Meta’s native storefronts. Unlike more advanced platforms like Shopify or Dukaan, which offer tools for managing inventory and customer engagement, Minis remained a lightweight solution.
While Swiggy has not issued a public statement, the decision highlights its sharper focus on core services such as food delivery and Instamart. The company has already shut down other non-core offerings like Swiggy Genie, InsanelyGood, its meat marketplace, and Handpicked, its gourmet grocery experiment.
Swiggy recently introduced a Rs 99 Store on its app, offering single-serve meals with free delivery through its Eco Saver mode. This service is live in over 175 cities, targeting budget-conscious and Gen-Z users.
Instamart, its grocery delivery vertical, has seen rapid growth. In Q4 FY25, it added 316 new dark stores, bringing the total to 1,021, up from 705 in the previous quarter. This sharp rise reflects Swiggy’s renewed focus on high-frequency, high-scale segments as it works toward building a leaner, more profitable business.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter |The Mainstream formerly known as CIO News Whatsapp Channel | The Mainstream formerly known as CIO News Instagram
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
