TIME Hotels, a UAE-based hospitality brand, has announced the promotion of Soumitra Saha to the prestigious role of Chief Financial Officer (CFO) as part of its strategic efforts to strengthen the senior management team. This move aligns with the company’s ambitious expansion plans across the Middle East and Indian Ocean, where it aims to broaden its footprint in the coming years.
Saha, a seasoned chartered accountant with over 35 years of experience in the hospitality industry, joined TIME Hotels in 2022 as Vice President of Finance. He brought with him invaluable expertise gained from working with renowned hospitality brands such as Oberoi, Leela Hotels & Resorts, Hyatt, and Movenpick. During his tenure, Saha’s leadership contributed to record-breaking revenues and operating profits.
In his new role as CFO, Saha will collaborate closely with CEO Mohamed Awadalla and COO William Costley. His responsibilities will include overseeing the financial operations, conducting in-depth financial analysis, and assessing risks. Additionally, he will play a pivotal role in supporting the company’s rapid expansion, with 12 new properties planned in Saudi Arabia, Tanzania, Morocco, and the Indian Ocean by Q1 2026. This will expand TIME Hotels’ portfolio to 29 hotels, complementing its existing 17 properties with over 3,000 keys.
TIME Hotels’ CEO, Mohamed Awadalla, praised Saha’s appointment, stating: “Soumitra brings a wealth of experience to his position as CFO, which will be fundamental in creating a sustainable and stable financial foundation as we continue to expand the brand throughout the region and the rest of the world. His promotion reflects our commitment to adding expertise to our senior management team, which is crucial for the long-term success of TIME Hotels.”
Saha himself expressed his gratitude, noting: “It is an honour to be recognised by the TIME Hotels leadership team. This is a pivotal time for the brand, with an emphasis on expansion; I look forward to working alongside our talented team to drive strategic growth, enhance operational efficiency and deliver long-term value for our stakeholders. I am focused on strengthening the company’s financial foundations and supporting its commitment to delivering exceptional guest experiences.”
With a legacy of excellence and over 12 years of presence in the region, TIME Hotels is poised to increase its portfolio to 29 properties by Q1 2026, with the ambitious goal of reaching 100 hotels within the next five years.
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