Siteimprove, the leading AI-powered SaaS-platform for delivering digital content experiences that are compliant and accessible, today announced the appointment of Christy Marble as Chief Marketing Officer. Christy joins Siteimprove at a pivotal moment as the company accelerates its strategy to reimagine digital accessibility, SEO, and content experiences and drive global growth with AI under newly appointed CEO, Nayaki Nayyar.
A seasoned CMO with an extensive track record of GTM strategies that have driven scalable growth across B2B and B2C organizations, Christy brings deep expertise in leveraging SaaS and AI-driven marketing technologies to deliver exceptional customer experiences. She was previously Chief Marketing Officer at SAP Concur, Visier and Pantheon and head of consumer marketing for the Sallie Mae consumer brand. Today, Christy advises AI startups and the SAMS (Sales and Marketing Strategy) Institute.
Her appointment underscores Siteimprove’s commitment to empower brands with an AI-powered platform to gain strong accessibility, analytics and search engine optimization—all key for enterprises to reach their revenue, reputation and compliance goals.
“Marketers are in a new era where GenAI is rapidly reshaping the landscape of digital customer engagements,” said Christy Marble, Chief Marketing Officer at Siteimprove. “Siteimprove is at the forefront of this transformation, enabling companies to create digital content experiences that are accessible, engaging, and on-brand while boosting SEO performance too. I am thrilled to join Siteimprove at this exciting time, and help shape our mission to redefine digital excellence for our customers.”
As organizations navigate the complexities of delivering compliant accessible digital experiences for their customers, Siteimprove remains the trusted partner for leading brands worldwide. With Christy’s leadership, the company will ensure customers harness the full potential of AI to elevate and optimize their digital presence.
“Christy’s expertise and passion for AI-powered marketing make her the perfect fit for Siteimprove’s next phase of growth,” said Nayaki Nayyar, CEO of Siteimprove. “Her strong marketing background across B2B and B2C companies will play a crucial role in shaping the future of our brand and our leadership position in the industry.”
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
