Charoen Pokphand (CP) Group has recently named Sigve Brekke, Executive Chairman of the Telecommunications and Digital Business Group, as the new CEO of True Corporation. The decision, effective from March 1, 2025, signals a significant step in True’s journey to become a top-tier global tech company.
Brekke, who has over 13 years of experience living in Thailand, will oversee operations in Thailand and Southeast Asia, focusing on accelerating the growth of CP Group’s telecommunications and media ventures. His role will also drive the company’s digital transformation, which includes cloud services, artificial intelligence (AI), e-commerce, and more.
CP Group’s CEO, Suphachai Chearavanont, expressed great optimism about Brekke’s new role: “We are delighted that Mr. Sigve Brekke has been entrusted by the True Corporation’s board of directors with taking the company to the next level. He provides further reinforcement to a leadership team at True already performing very well, so it is a case of building on one’s strengths to establish True as a world-class tech company.”
Brekke’s global experience, along with his deep understanding of the Asian market, positions him perfectly to drive the digital transformation of both CP Group and True. His expertise will help integrate cutting-edge technologies like AI, cloud services, and FinTech into the company’s operations, including innovations in Food Tech and traceability solutions.
“The wider adoption of cloud technology and AI will require high-level capabilities, and Mr. Brekke not only has tech expertise but he’s also a leader with strong entrepreneurial leadership skills and is a pioneer ready to drive change,” Suphachai added.
With Brekke at the helm, True Corporation is poised for an exciting transformation, one that will not only boost its position as a global tech company but also contribute to Thailand’s digital economy. This move is expected to bring value to businesses, society, and the nation as a whole.
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