Zomato has officially announced that Bollywood superstar Shah Rukh Khan will be its new brand ambassador. The decision comes after Khan’s appearance in the company’s recent campaign, Fuel Your Hustle, which highlights the determination and dedication behind some of India’s most inspiring success stories.
Through this partnership, Zomato aims to connect with people who believe in hard work and persistence, reinforcing its commitment to supporting their journeys with food. The brand plans to feature Khan prominently across its marketing platforms, including television commercials, digital promotions, print media and outdoor advertisements.
Sahibjeet Singh Sawhney, marketing head at Zomato, said, “Shah Rukh Khan’s journey, from humble beginnings to global icon, mirrors the grit and persistence we believe in. No shortcuts, just relentless progress. We are excited to welcome him as our brand ambassador, inspiring millions to keep showing up and fuelling their ambition. His influence transcends generations and borders and is a reminder for India to keep at it.”
Sharing his thoughts on the collaboration, Khan said, “Zomato’s story is one of hustle, innovation and a love for bringing people closer to what they cherish most—great food. It is a journey that resonates with me deeply, and I am thrilled to be part of a brand that has become a household name across India.”
The association will be integrated into Zomato’s multi-platform marketing strategy, aiming to inspire and engage audiences across the country while celebrating the shared values of ambition, perseverance and passion for excellence.
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