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Seoul Based Datumo Raises $15.5 Million To Compete With Scale AI

Seoul based AI startup Datumo has raised $15.5 million in funding, bringing its total capital to around $28 million. The round saw participation from Salesforce Ventures, KB Investment, ACVC Partners, SBI Investment, and other backers.

Originally launched as an AI data labelling company, Datumo now focuses on helping businesses build safer and more reliable AI through tools and data for testing, monitoring, and improving models without requiring technical skills. CEO David Kim, a former AI researcher at Korea’s Agency for Defense Development, developed the concept after being frustrated with the slow pace of data labelling. He created a reward based app enabling anyone to label data in their free time and earn money.

Founded in 2018 with five KAIST alumni, the company secured pre contract sales even before the app was complete. Within its first year, Datumo exceeded $1 million in revenue and landed major contracts. Today it serves more than 300 clients, including Samsung, LG Electronics, Hyundai, Naver, and SK Telecom, and reported around $6 million in revenue in 2024.

Datumo expanded beyond labelling after clients requested services like scoring AI model outputs. It went on to release Korea’s first benchmark dataset for AI trust and safety. “We started in data annotation, then expanded into pretraining datasets and evaluation as the LLM ecosystem matured,” Kim said.

The company now offers Datumo Eval, a no code AI evaluation platform that automatically generates test data to detect unsafe, biased, or incorrect responses. This tool is aimed at non developers, including policy, trust, safety, and compliance teams. Datumo also differentiates itself by providing licensed datasets from published books, offering complex human reasoning data that is difficult to clean.

The funding will accelerate R&D, particularly in automated enterprise AI evaluation tools, and support global expansion in South Korea, Japan, and the United States. Datumo, which employs 150 people in Seoul, established a Silicon Valley presence in March.

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