Founded in 2006 and headquartered in Delhi, Maxposure Limited is a listed media and entertainment company. In her new role, Sasha Somya will lead the company’s strategic vision, brand leadership, business growth and financial performance.
She brings over 18 years of experience with the company, most recently serving as Head of Client Acquisition and Management. Over the years, she has played a key role in driving creative innovation and business expansion. She is recognised for her strategic thinking, creative direction, and ability to deliver strong business outcomes.
Her experience spans Indian and international markets, working with leading brands such as IndiGo, Vistara, Gulf Air, Air India, Mercedes-Benz India, Oberoi Hotels, Biman Bangladesh Airlines, and Air Arabia.
She has also led multiple multi-agency pitches and contributed to digital initiatives involving government organisations such as the Ministry of Tourism for Incredible India, the Ministry of External Affairs, IIT Madras, Madhya Pradesh Tourism, and Maharashtra Tourism.
Commenting on the appointment, Prakash Johari said, “Sasha’s appointment as CEO reflects her strong understanding of the business, her strong leadership capabilities, and her consistent contribution to client partnerships over the past 18 years. Having grown within the organisation, she brings the perspective and strategic clarity needed to steer Maxposure into its next phase of growth.”
Speaking on her new role, Sasha Somya said, “It is both a privilege and a deeply personal milestone to lead the organisation where my journey began 18 years ago. As we move forward, we strengthen our core in content and experiential marketing, while exploring new opportunities that position us for sustained growth in an ever-evolving media landscape, with our people remaining at the heart of everything we do.”
This leadership transition comes as Maxposure expands its capabilities and diversifies its offerings. The company recently entered experiential marketing through the acquisition of Neutral Digital, while continuing to strengthen its presence across aviation, digital content, and brand storytelling.
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