Wishing Ms. Sarah Harris greater responsibilities and exciting challenges in this impressive new chapter!
Danish bakery brand Ole and Steen, known for its rich Nordic roots and dedication to artisanal craftsmanship, has welcomed Sarah Harris as its new Chief Marketing Officer. With the company gaining momentum in its expansion across Copenhagen, London and New York, this leadership move signals a fresh and visionary chapter for the beloved bakery.
Stepping into the role on May 19, Harris brings with her over 25 years of experience in marketing across retail and hospitality. Her appointment comes at a crucial time as Ole and Steen looks to deepen customer connection and amplify brand loyalty while embracing a digitally driven and sustainability-conscious approach.
Sarah’s responsibilities will encompass marketing, branding, product strategy and digital innovation across all of the brand’s global markets. Her extensive background, including nearly ten years at Starbucks EMEA where she led marketing, product, digital and sustainability initiatives in the UK, has been instrumental in reshaping customer experiences and delivering notable commercial results.
During her time at Starbucks, Harris transformed the food proposition, doubled engagement on the Starbucks Rewards app and delivered acclaimed brand campaigns focused on social impact and community.
Sharing her excitement about joining Ole and Steen, Sarah said, “I’m thrilled to be joining Ole and Steen at such a dynamic moment in its growth journey. I’m passionate about building brands that connect deeply with their communities, and I look forward to driving strategies that enhance the customer experience and support long-term success.”
Sarah added, “Ole and Steen is a brand with so much heart – from its authentic Danish heritage to its commitment to quality and craft. There’s an exciting opportunity ahead to grow our presence and ensure we remain top of mind with more customers, more often.”
Joachim Knudsen, CEO of Ole and Steen, expressed his enthusiasm for her arrival, stating, “Sarah’s appointment marks an exciting step forward for our brand as we continue to expand both locally and internationally. Her leadership in marketing innovation and customer strategy will be invaluable as we deliver the next phase of our growth.”
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter |The Mainstream formerly known as CIO News Whatsapp Channel | The Mainstream formerly known as CIO News Instagram
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
