Wishing Ms. Sarah Booth greater responsibilities and exciting challenges in this impressive new chapter!
In a bold step toward strengthening its leadership core, Unlimited Technology has welcomed Sarah Booth as its new Chief Marketing Officer, marking yet another milestone in the company’s journey of strategic growth. A seasoned force in marketing and the security-tech space, Booth brings more than two decades of seasoned expertise in brand strategy, communications, and executive direction.
Booth’s appointment adds to a series of pivotal leadership moves by Unlimited Technology, a renowned name in integrated security systems and mission-focused infrastructure solutions. With a clear vision for expansion in both federal and commercial sectors, the company continues to build a unified executive team that is tuned for transformation and enduring success.
Booth’s impressive career portfolio includes roles at major industry players like G4S and ADT Tyco Integrated Security, as well as experience in scaling fast-growth SaaS firms. In her new position, she will oversee all facets of marketing and communications while directly contributing to strategic direction, demand generation, and aligning business efforts with long-term corporate goals.
“Sarah’s energy, experience and customer focus are exactly what we need as we grow,” said John A. Petruzzi Jr., CEO of Unlimited Technology. “As we continue building a unified platform and culture, she’ll help ensure our brand reflects the excellence of our people and the trust our customers place in us.”
Since stepping in as CEO in June 2023, Petruzzi has been laying the foundation for accelerated performance and tighter operations. His earlier leadership hires, including Dan Grafton as COO and Chris Bennett as CFO, have helped fine-tune the company’s operating model. Booth now joins this dynamic leadership team at a time when Unlimited Technology is gaining momentum — having recently launched a new branch in Raleigh, North Carolina, and increased focus on employee engagement and development.
With a robust pipeline and a committed team, the company is poised for continued success. Petruzzi reflects, “That kind of progress doesn’t happen by chance — it happens because of our people. When you invest in the right talent and culture, everything else follows. We’re proud of what we’ve built — and even more excited about what’s ahead.”
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