Samsung Electronics has announced that it will unveil its biggest-ever exhibition at CES 2026 by moving its main showcase to the Wynn and Encore Las Vegas. This shift will give Samsung the largest premium exhibit space at the event, making its booth the single biggest among all exhibitors next year.
For the first time, Samsung will combine its separate TV and home appliance showcases into one unified experience. The new format is designed to bring Samsung’s connected ecosystem to life, allowing customers and partners to interact with its latest innovations and understand its long-term vision for the future of technology.
The company also confirmed that the Samsung C-Lab program will once again feature at Eureka Park, where it will highlight emerging ideas and innovations from startups and in-house projects.
CES 2026, which will run from 7 to 10 January in Las Vegas, is shaping up to be one of the most significant editions of the global technology event. This year’s themes will centre on advancements in artificial intelligence, sustainable technologies, and the growing role of smart, connected ecosystems.
With Samsung preparing its most expansive showcase and other major companies also consolidating and expanding their presence, CES 2026 is expected to be a defining moment for the unveiling of the next generation of innovations.
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