As artificial intelligence becomes deeply integrated into everyday technology, Samsung Electronics has outlined its focus on governance, privacy protection and service security to build long term user trust.
The South Korean electronics major said it wants AI to evolve into a “true companion” for users at a time when concerns around data security and privacy are intensifying. Samsung plans to embed AI across all its products and services starting this year.
The company explained that its hybrid AI model is designed to keep personal data on devices wherever possible. Cloud based intelligence is used only when higher speed or scale is required. This approach, Samsung said, allows flexibility while ensuring privacy is not compromised.
Samsung also stressed that trust increases when AI behaves in a predictable and secure manner across devices. Shin Baik, head of Samsung’s AI Platform Center, said the company is working closely with industry players such as Google and Microsoft to strengthen shared security research, improve interoperability and enhance ecosystem wide protection.
Baik made the remarks while speaking to a panel of global experts during Samsung’s Tech Forum series at CES 2026. The discussion focused on how security models must adapt as intelligence spreads across smartphones, televisions and home appliances.
During the session, Samsung highlighted its Knox security platform, which now protects billions of devices from the chipset level. It also showcased Knox Matrix, a cross device security framework that enables connected products to authenticate and protect each other.
“Trust in AI starts with security that’s proven, not promised,” Shin Baik said during a session titled “In Tech We Trust? Rethinking Security & Privacy in the AI age”.
Samsung noted that Knox has delivered deeply embedded security for over a decade, safeguarding sensitive data at every layer. The company added that true trust goes beyond a single device and depends on an ecosystem where devices continuously monitor and defend one another.
Allie Miller, CEO of Open Machine and a panellist at the forum, highlighted the need for transparency. She said users should clearly know where AI models operate, how data is used and what features are powered by AI.
Zack Kass, Global AI Advisor at ZKAI Advisory and former Head of Go To Market at OpenAI, pointed to misinformation and misuse as major challenges. “For every risk, there is also a countermeasure and technology itself will play a critical role in mitigating AI’s downsides.”
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter
About us:
The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.
