Samsung Electronics Co. is reportedly in advanced discussions with leading artificial intelligence (AI) firms, including OpenAI Inc. and Perplexity AI Inc., to integrate a broader array of AI services into its upcoming Galaxy devices. This strategic move aims to diversify Samsung’s AI offerings beyond Google’s Gemini, providing consumers with more choices and enhanced functionalities.
The discussions are focused on enriching the AI capabilities of future Galaxy smartphones, with a particular emphasis on the highly anticipated Galaxy S26 line, expected next year. Samsung’s objective is to offer a wider and more varied suite of AI-powered features directly on its devices.
Furthermore, Samsung is reportedly nearing a deal to invest in Perplexity AI, the company known for its conversational answer engine. This potential investment would likely be coupled with the integration of Perplexity’s app and assistant directly into Samsung’s Galaxy ecosystem, providing users with advanced AI-driven search and information retrieval tools.
This initiative underscores Samsung’s commitment to staying at the forefront of AI innovation in the mobile sector. By collaborating with multiple AI leaders, Samsung aims to deliver a competitive and comprehensive AI experience, catering to diverse user needs and preferences.
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