Expanding its presence in India’s growing beauty and wellness market, Reliance Retail Limited has acquired the brand “Pahadi Local” along with its business from Pahadi Goodness Private Limited. The company announced the acquisition on Monday as part of its strategy to strengthen its portfolio of Indian lifestyle and personal care brands.
The acquisition brings a nature-inspired personal care brand built around Himalayan ingredients into Reliance Retail’s portfolio. The company said the move is aimed at building and scaling Indian beauty and wellness brands through its nationwide retail network and digital platforms.
“Pahadi Local has emerged as a distinctive player in India’s rapidly evolving beauty and wellness landscape. The brand is recognised for its clean formulations, conscious sourcing practices, and strong appeal among consumers seeking authentic, sustainable alternatives in skincare and wellness,” the company said.
Reliance Retail stated that the acquisition will help expand the brand’s reach using its omni-channel retail ecosystem, supply chain infrastructure and digital commerce capabilities.
Commenting on the development, Isha Ambani said, “At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance.”
“Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omni-channel network and experiential retail platforms, while carefully preserving the purity, integrity, and storytelling that define its identity.”
Founded in 2018, Pahadi Goodness developed the Pahadi Local brand around Himalayan wellness traditions and locally sourced ingredients. The company produces skincare and wellness products using traditional extraction methods combined with modern formulation science.
The brand’s product range includes formulations based on ingredients sourced from mountain regions such as Ladakh and Himachal Pradesh. One of its well-known ingredients is Gutti Ka Tel, also known as apricot kernel oil, which has gained recognition in the beauty industry and consumer market.
The company also collaborates with women-led self-help groups in Himalayan communities to source ingredients and support local livelihoods. These initiatives include programmes focused on healthcare, education and environmental conservation in the region.
Following the acquisition, the founding team of Pahadi Local will continue to guide the brand’s creative direction, product development and overall philosophy. Reliance Retail plans to expand the brand through both physical retail stores and digital platforms while introducing new products under the label.
The deal reflects Reliance Retail’s broader strategy of investing in Indian brands across categories such as beauty, wellness, fashion and lifestyle that already have strong consumer communities and scalable business models.
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