Reliance Expands Into Herbal Beverage Sector With Naturedge Beverages Partnership

Reliance Consumer Products Limited, the consumer goods arm of Reliance Industries Limited, has entered the fast-growing healthy functional beverage market by acquiring a majority stake in a joint venture with Naturedge Beverages Private Limited. This collaboration will allow Reliance to offer a variety of herbal and natural beverages, further strengthening its position as a total beverage company.

“The healthy functional beverage space presents a large and rapidly expanding opportunity, driven by a strong consumer shift toward healthier, natural alternatives,” the company said.

Naturedge Beverages, established in 2018 by Siddhesh Sharma, produces functional drinks under the brand name Shunya. These beverages are sugar-free, calorie-free, and infused with Indian herbs such as Ashwagandha, Brahmi, Khus, Kokum, and Green Tea.

Ketan Mody, Executive Director of Reliance Consumer Products, said, “We are pleased to announce this joint venture as it strengthens our beverage portfolio with the addition of health-focused functional drinks, inspired by Ayurveda. Within a very short span of time, Shunya has gained wide popularity among health-conscious consumers as it offers the benefits of herbs in contemporary formats. It also fits perfectly with RCPL’s vision of providing quality products at affordable prices while promoting India’s legacy. We are delighted to come together with our partner Naturedge Beverages and consumers can now expect more innovation and a wider range of herbal-natural functional beverages in the future.”

Siddhesh Sharma, Director of Naturedge Beverages, added, “The partnership with RCPL is a testament to Shunya’s rapidly growing acceptance among consumers. With our visions aligned on turning Shunya into a pan-India brand that caters to consumers love for herbal-natural functional beverages that are refreshing and fun-filled at the same time, this is a win-win for us. As we increasingly move towards a challenging lifestyle, super-herbs like Ashwagandha and Brahmi not only act as natural stress-relievers but also boost strength, stamina and focus. Through this joint venture, Shunya will be made available to consumers across India through RCPL’s wide network of distribution and supply chain.”

This move highlights Reliance Consumer Products’ commitment to expanding its presence in the herbal beverage segment while promoting healthier choices for consumers.