Reddit Answers, a new artificial intelligence function, was launched in India on Thursday. In addition to offering users curated summaries of pertinent comments and previous postings, the tool assists users in asking inquiries. Only a few people had access to the capability, which has been in testing since December 2024.
The company’s homepage now features a new button that leads to the AI-powered search tool, which is now more widely accessible. When users click this button, they are directed to a website where they may ask the AI questions, much like they would with ChatGPT, Perplexity, or other AI chatbots.
How Reddit Answers work
Instead of directing users to Google to look for posts, the function aims to keep them on the site. Reddit is setting Reddit Answers apart from other AI-based chatbots in this way. For instance, Reddit Answers’ conversational feature will provide a summary of the most recent Bollywood news in bullet points if a user queries the platform, “What is the latest Bollywood gossip?” Additionally, it will suggest related topics and subreddits on the same subject.
Google’s AI Overview, which now shows up at the top of some Google search results, is quite similar to the structure of Reddit Answers.
The social networking site has been attempting to challenge conventional search engines by further integrating artificial intelligence into its search feature.
In another example, when a user asks, “I am travelling to Kolkata. What are the best places to have authentic Bengali thali?” The AI-powered feature highlights must-try foods, summarizes suggested locations, and gives links to original publications.
Reddit Answers outperforms Google when it comes to complicated issues with different points of view. This is one of the main differences between the two search engines. For instance, when questioned, “What are the advantages and disadvantages of residing in Gurugram?” Reddit Answers presents viewpoints from both sides, highlighting five advantages and five disadvantages. Links to one or two pertinent Reddit posts on the subject are included with each point.
Reddit and Google launched a collaboration last month, aiming to use the Gemini tool to help users find answers quickly and enhance search relevancy. It boasts 400 million weekly active users and more than 100,000 online communities. Reddit went public earlier last year.
During an October earnings call, it CEO Steve Huffman referred to search as “a key part of the strategy” for the firm, pointing out that an increasing percentage of users were relying on Google to locate material on Reddit.
Google has contributed to Reddit’s explosive growth by increasing platform traffic in recent months, which has brought in a large number of new members. Since its inception in 2005, it has offered its members free access to the network; however, it now intends to impose a paywall on certain material.
Reddit is now turning to India for development, even though the US is still one of its biggest markets. According to reports earlier this year, Reddit was considering hiring a local staff and opening an office in Bengaluru in order to reach a new audience of users.
It was founded about 20 years ago, has a vast array of forums, or subreddits, devoted to almost any subject. Users may publish material and assign “upvotes” and “downvotes” to other people’s posts.
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