Reddit unveils AI-driven ad tools to help brands tap into user discussions

Reddit unveiled two new AI-powered advertising tools designed to assist marketers increase user engagement by listening in on platform conversations, the company announced on Monday.

By spotting platform patterns and evaluating campaign concepts, the company’s AI-powered “Reddit Insights” tool will give marketers real-time data for campaign planning.

Additionally, it will provide a tool known as “Conversation Summary Add-ons” that would enable marketers to incorporate “positive” user comments right beneath the advertisements to express their opinions on the ad subject.

In the face of economic uncertainty, platforms like Reddit, Snap, opens new tab, and Pinterest  are relying on AI-driven ad targeting capabilities to draw in advertisers in a highly competitive ad market.

Following WPP Media’s reduction of its prediction for global ad revenue growth to 6% from its previous objective of 7.7% due to uncertainty around shifting U.S. trade policy, Reddit made its statement.

The media investment arm of ad major WPP (WPP.L) stated last week that brands should emphasize flexible ad contracts and speed up the deployment of AI capabilities in ad creation and user targeting.

Reddit predicted second-quarter revenue last month that was higher than Wall Street had predicted, but CEO Steve Huffman stated that the firm anticipated some interruption due to Google search traffic.

In March, Reddit also introduced new analytics and content moderation tools to assist users better assess content performance and follow community guidelines.

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