He will report to Jeff Sholl, Chairman of the Board and majority owner of RäFoods. Hague brings decades of experience in building, scaling, and transforming globally recognized consumer brands. His appointment comes as RäFoods accelerates its growth journey and strengthens its position in functional nutrition and performance-driven food systems.
“RäFoods has the potential to define the future of nutrition,” said Sholl. “Realizing that vision requires disciplined leadership with a global perspective. Des has a proven track record of building brands, developing world-class teams, and driving sustainable growth at scale. We are confident he is the right leader for this next chapter.”
“RäFoods was built on the belief that food can—and must—do more,” said Susan Harlander, Board Member and Owner. “Des understands how to scale brands without losing their soul. His leadership ensures we stay grounded in our mission while building a company capable of lasting global impact.”
Hague’s appointment comes at a defining moment for the global food industry. Consumer expectations are shifting toward greater transparency, measurable functional benefits, and environmental accountability. As a result, the concept of nourishment is evolving beyond calories and convenience to focus on vitality, longevity, and planetary health.
“We are entering a fundamental reset in how people think about food,” said Hague. “RäFoods is uniquely positioned to lead that shift—delivering nutrition that is alive, effective, and scalable, while restoring trust between food, health, and the earth. I’m honored to step into this role and work alongside an exceptional team to build a new standard in living nutrition.”
Under Hague’s leadership, RäFoods will focus on accelerating innovation, strengthening its platform across retail and foodservice channels, and advancing its mission to make functional nutrition accessible to more people worldwide.
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