The fast-moving world of quick commerce is racing ahead in India’s urban hubs, but for major FMCG players, it still forms a relatively small part of their grand revenue canvas.
Big brands like Hindustan Unilever, Marico, and Nestlé have acknowledged the rapid rise of instant delivery platforms, yet they say it continues to account for a mere fraction of their total sales. These speedy channels are gaining popularity especially in metropolitan areas, catering to impulse purchases, small top-ups, and young digital-first consumers.
“Quick commerce is expanding, but its contribution remains in single digits,” noted a senior executive at one of India’s top FMCG firms. For now, these giants view it more as an evolving opportunity than a game-changer.
Quick commerce platforms like Zepto, Blinkit, Swiggy Instamart, and BigBasket Now are making deep inroads into daily household consumption, promising deliveries in 10 to 20 minutes. However, for consumer goods makers whose foundations lie in traditional retail and general trade, the new-age model still feels like a vibrant splash on a much larger canvas.
The quick commerce model thrives on immediacy and urban convenience, bringing essential items like snacks, beverages, personal care goods, and home needs to doorsteps almost instantly. Yet FMCG companies are navigating this space cautiously, optimising their product mix and adjusting packaging formats to fit into smaller delivery baskets.
Despite its swift ascent, the ecosystem is yet to scale to a level that can significantly shift the FMCG revenue map. “We are experimenting and learning,” shared another executive. “This space has potential, but its profitability and long-term sustainability are still being tested.”
As the younger generation increasingly embraces these quick commerce fast-track platforms, the future may hold promise. But for now, it remains a growing yet still modest stream for India’s consumer goods titans.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter |The Mainstream formerly known as CIO News Whatsapp Channel | The Mainstream formerly known as CIO News Instagram
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
