In a striking move that reflects its evolving identity, global professional services powerhouse PwC has unveiled a fresh brand image for the first time in over ten years. This global refresh isn’t just cosmetic but symbolic of the firm’s renewed commitment to innovation, insight, and future-ready thinking.
The most electrifying part of this transformation is PwC’s new role as the official consulting partner of Formula 1. The partnership will make its grand debut at the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025, scheduled for May 2 to 4. This multi-year collaboration is expected to offer strategic expertise across several facets of Formula 1’s global operations, blending speed, precision, and analytics at the heart of both brands.
“This marks a bold step forward. In a fast-changing world, we’re focused on staying ahead—bringing sharp thinking, expert insight, and a clear vision for the future to help our clients lead,” said Paul Griggs, US Senior Partner at PwC.
But the transformation doesn’t stop at a logo or partnership. Kristin McHugh, Chief Marketing and Communications Officer of PwC US, explained that the visual revamp reflects the deeper shift already underway within the company. “We’ve modernised our look to better match our strengths. Our people, our capabilities, and our unwavering focus on clients are at the heart of this transformation.”
Further echoing this shift, PwC is intensifying its efforts in artificial intelligence. One of its most forward-looking innovations is agent OS, a patent-pending platform designed to develop and coordinate Agentic AI systems. By working closely with technology leaders like Microsoft, Google Cloud, and AWS, PwC continues to strengthen its enterprise AI capabilities with a business-first mindset.
This brand renewal sends a powerful message to the market: PwC is not just adapting to change, it is helping shape it. By combining consulting excellence with cutting-edge technology and powerful global partnerships, the firm is placing itself at the forefront of a digital revolution in professional services.
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