The company said Pooja’s addition strengthens its strategic leadership across a region that continues to grow at a fast pace.
Pooja brings strong experience in brand strategy, consumer insights and integrated planning. She has built a solid record of shaping effective narratives for many global and Indian brands through her career.
Before joining Edelman, Pooja served as Executive Vice President Strategy at MullenLowe Lintas Group. During her time there, she also held key roles such as Associate Vice President, Senior Brand Planning Director and Brand Planning Director. Her earlier professional journey includes important contributions at Leo Burnett, Tilt Brand Solutions and Quantum Consumer Solutions. She has worked across categories that include personal care, F&B, sports and travel.
Pooja has handled strategic mandates for major brands within Publicis Advertising, Johnson and Johnson and DESIGN CELL. She has also managed well known accounts such as PhonePe and Jeep. Her expertise in qualitative research, consumer behaviour and cross category leadership is expected to support Edelman’s efforts to strengthen its strategic capabilities in India and APAC.
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