OpenAI has announced major updates to its Sora app, revising its copyright policy and giving users greater control over how their likeness and content are used. With this change, copyright holders will no longer need to opt out of the app. Instead, the artificial intelligence video model will only generate copyrighted characters if the rightsholders have explicitly opted in. This shift could result in the removal of several videos featuring well-known characters such as Pikachu, SpongeBob, Power Rangers, and Michael Jackson.
The Sora app, powered by the Sora 2 AI model, quickly gained popularity among users since its launch. Available as an invite-only app for iOS, it allows users to create 10-second videos featuring objects, fictional characters, or even themselves after verifying their identity. The app also features a Cameo function that lets users create videos featuring other individuals, provided they have given consent.
However, the app faced criticism from both users and copyright holders shortly after its debut due to its original opt-out system. Under that policy, rightsholders had to actively request that their characters not be included in AI-generated content.
Responding to the backlash, OpenAI CEO Sam Altman shared in a blog post that rightsholders will now have “more granular control over generation of characters, similar to the opt-in model for likeness but with additional controls.” This means copyright owners can now define specific restrictions on how their characters are used by the AI system.
Bill Peebles, Head of Sora at OpenAI, reinforced this update in a post on a social media platform, explaining that users will also have more detailed control over their Cameo settings. They can now specify limitations such as, “Don’t put me in videos that involve political commentary” or “Don’t let me say this word.” These preferences can be adjusted by navigating to Settings > Edit Cameo > Cameo Preferences > Restrictions.
This update marks a significant shift in OpenAI’s approach to balancing creativity with intellectual property rights, ensuring both users and rightsholders have stronger control over how AI-generated content is used and shared.
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