Pressure on global memory supply is beginning to impact consumer graphics card availability, with Nvidia reportedly adjusting its production plans.
Nvidia is expected to reduce production of its GeForce RTX 50 series graphics cards by around 30 percent to 40 percent in early 2026 due to ongoing shortages in RAM supply. The move is linked to limited availability of GDDR6 and GDDR7 memory, which is affecting multiple product categories across the tech industry.
According to a China based publication cited in industry reports, Nvidia has informed its suppliers to scale back production of RTX 50 series GPUs in the first half of 2026 compared to the same period in the current year. The models likely to be impacted first include the GeForce RTX 5070 Ti and the GeForce RTX 5060 Ti with 16GB GDDR7 memory.
The report added that Nvidia has not yet communicated any pricing changes to its third party partners, though a price adjustment for consumer products may be considered if supply constraints continue.
The production cuts are said to be driven by shortages across several memory segments, including GDDR7 and overall VRAM availability. This has reportedly forced Nvidia to rethink how memory chips are allocated across its product lineup. The company is believed to be prioritising higher margin enterprise and data centre focused GPUs over more affordable consumer graphics cards.
The GeForce RTX 50 series is Nvidia’s flagship consumer GPU lineup based on the Blackwell chipset. It includes mid range offerings such as the RTX 5060 Ti and RTX 5070 Ti, as well as high end models like the RTX 5080 and RTX 5090. Among these, the RTX 5070 Ti and the 16GB version of the RTX 5060 Ti are expected to face supply pressure first if the production reduction plan moves ahead.
Industry sources point to the rapid growth of AI data centres as a major reason behind the global RAM shortage. These facilities consume significantly larger volumes of high performance memory compared to traditional consumer hardware.
As a result, memory capacity that would normally support consumer PCs and graphics cards is increasingly being diverted toward enterprise and AI workloads. Leading memory suppliers including Samsung, SK Hynix and Micron have previously highlighted strong demand from AI accelerators, a trend that is reshaping production priorities across the semiconductor industry.
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