Nothing has launched Essential, its new AI platform created as the base for a future AI-native operating system. The rollout begins with two main features: Essential Apps, which allow users to build customised tools using natural language prompts, and Playground, a community space for sharing, remixing, and downloading creations such as apps, Camera Presets, and EQ profiles. The company said Essential will gradually evolve into Essential OS, built around personalisation and adaptability rather than standardised app experiences.
Essential Apps
According to the company, Essential Apps enable users to create their own tools on devices simply by describing a task. For example, prompts like “compile receipts from the gallery into a weekly PDF” or “generate a one-page call brief from calendar and messages” can instantly generate an app. These apps can be added directly to the home screen, offering a new approach compared to conventional uniform applications.
The company added that Essential turns foundational AI into hyper personalised experiences to assist users in everyday life.
In a statement, Carl Pei, CEO of Nothing, said, “With Essential, we begin to chip away at the outdated and elitist system set up by the legacy market leaders. A new era requires new thinking. The future of software will be one of unrestricted access, collective innovation, and hyper personalisation. Moats of the past will be dismantled, opening the door to a truly user-led future.”
Playground
All Essential creations will exist in Playground, a hub for sharing and remixing apps, Camera Presets, EQ profiles, and more. The company explained that Playground will function as a collaborative community where users can exchange ideas and access each other’s tools without the restrictions of traditional app stores.
Nothing said this platform scale supports an alternative ecosystem that is not limited by existing market rules. By integrating its own hardware and software, the company aims to develop AI-led features that adapt closely to individual needs.
The company highlighted that Essential is designed to shift from mass-market software to personalised creation. Since AI reduces the cost and time of app development, even tools designed for just one person can be practical. According to the company, community members in the alpha stage have already tested hundreds of use cases, from mental health trackers to family organisers.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter |The Mainstream formerly known as CIO News Whatsapp Channel | The Mainstream formerly known as CIO News Instagram
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
