Nothing is set to strengthen its presence in India with the launch of its first flagship store in the country. The company has confirmed that the new store will open in Bengaluru in the second week of February, marking a key step in its expansion plans. This will be Nothing’s first experiential retail space in India and only its second flagship store globally.
The Carl Pei led smartphone maker has officially announced February 14 as the inauguration date for the Bengaluru store. At present, Nothing operates just 1 brand owned flagship store worldwide, located at 4 Peter Street in Soho, London. With this launch, the Bengaluru outlet becomes the UK based tech firm’s first flagship store outside London. The move highlights the company’s growing focus on the Indian market, supported by frequent product launches and dedicated drop events in the country.
The upcoming store in Karnataka’s capital will offer customers a hands-on experience of Nothing’s full product range. Visitors will be able to explore smartphones, true wireless stereo earbuds, smartwatches, and other devices in person. The space is designed to showcase the brand’s “design approach” and “product ecosystem in a more hands on way”. This experience is expected to help buyers make informed decisions by allowing them to feel the devices, assess comfort, and see how products look beyond promotional images.
Nothing’s decision to open a flagship store in India aligns with its broader strategy to deepen local operations. In December 2025, the company announced that its sub brand CMF had become a legally incorporated independent entity in India. This followed the relocation of CMF’s headquarters to the country. Nothing has also shifted its base of operations to India, with a focus on end to end smartphone and wearable manufacturing, operations, and research and development.
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