India’s fast-growing mobility sector is set to welcome another player. After Bharat Taxi, a new platform called Nembharat is preparing to launch, promising zero driver commissions and no surge pricing for riders. The move positions it as a direct challenger to Uber and Ola.
World Economic Mobility Limited (WEML), the company behind the service, has announced plans to roll out Nembharat in India. While an exact launch date has not been confirmed, the platform is backed by the Narayanihiti Trust and is being introduced as a “prepaid and cashless” ride-hailing service.
According to WEML, the model is designed to address the “lack of income predictability for gig workers.” The company has stated that it will not charge drivers any commission or subscription fees. This means drivers onboarded on Nembharat could retain their full earnings from each trip. For riders, WEML is assuring reasonable fares without surge pricing, enabled through a prepaid and cashless system.
Through Nembharat, WEML aims to reshape a sector it describes as being affected by “driver strikes over low earnings and passenger complaints regarding safety and unpredictable fares.” Although the company has not disclosed specific cities or regions for its rollout, it has outlined plans to build a “national transport network.”
At present, WEML has confirmed that Nembharat will integrate multiple transport options, including cabs and auto-rickshaws. The company also said its system aligns with Central Consumer Protection Authority (CCPA) guidelines to “balance workforce standards with consumer protection.” However, potential partnerships with law enforcement or local police for safety protocols have not been officially detailed.
The announcement comes shortly after the launch of Bharat Taxi in India. While both platforms aim to offer reasonable fares and avoid surge pricing, their business structures differ significantly. Bharat Taxi operates as a cooperative model backed by individuals associated with Amul and is supported by the Ministry of Cooperation. It is currently operational in Delhi and parts of Gujarat and follows an 80-20 percent revenue-sharing structure. Drivers can also become part of its board and participate in decision-making.
Further details about Nembharat are expected closer to its official launch.
Also read: Viksit Workforce for a Viksit Bharat
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