In a move aimed at strengthening user trust and expanding adoption, NPCI BHIM Services Limited has appointed Mahendra Singh Dhoni as the brand ambassador for the BHIM Payments App.
The appointment marks a strategic step as BHIM enters its next phase of growth, with a focus on scale, inclusion, and long-term user confidence. The platform, positioned as “Bharat Ka Apna Payments App,” aims to deepen its presence across households in India.
The partnership brings together two names associated with trust, consistency, and dependability. BHIM offers secure digital payments built on NPCI’s infrastructure, while Dhoni is widely recognised for composure, discipline, and reliability under pressure.
The association reflects a shared journey. Dhoni rose from a small town to lead the national team, while BHIM has evolved from an early digital payments interface to a widely used platform across the country.
Speaking on the development, Lalitha Nataraj, MD and CEO, NBSL said, “As digital payments continue to scale in India, the next phase of growth is about strengthening preferences and deepening user confidence. With onboarding MS Dhoni as our brand ambassador, our objective is to position BHIM Payments App not just as a payments option but as the preferred app for each member in the Indian household. As BHIM Payments App enters its next phase of growth, trust remains at the centre of everything we do. Dhoni represents that same trust, built over time. That is why this partnership feels inevitable.”
Dhoni said, “Over the years, I have always believed in keeping things simple and staying clear in approach. What stood out to me about BHIM is its focus on making digital payments straightforward and accessible to people across the country. As India continues to move towards greater digital adoption, it is important that users feel comfortable and confident while transacting. I am happy to be associated with an app that is built to serve everyday needs at scale.”
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