Microsoft is stepping deeper into online commerce by turning its chatbot into a place where users can search for products and complete purchases without leaving the conversation. The company on Thursday, introduced Copilot Checkout, a new AI powered shopping feature that places buying tools directly inside the Copilot chat window.
With this move, Microsoft joins other major players experimenting with AI led shopping experiences. Although it entered the space later than some rivals, the company has already partnered with Shopify, PayPal and Stripe to support the service. The feature is currently live in the US through Copilot’s web interface and Microsoft said, it plans to expand availability to more regions and platforms soon. Merchants can also apply to join the experience through PayPal or Stripe. At present, users can browse and buy products that are listed on Shopify.
Microsoft described Copilot Checkout as a “conversation to conversion” tool. The company said that “journeys that include Copilot led to 53% more purchases within thirty minutes of interaction compared to those without” and added that “when shopping intent is present, journeys with Copilot are 194% more likely to result in a purchase.” These figures highlight how the company sees chat-based assistance driving faster buying decisions.
For users, the process is simple. They can visit Copilot on the web and type a prompt describing a product they want or ask for recommendations. Once suggestions appear, an option to buy is shown alongside eligible products. Selecting it opens a pop-up window where payment can be completed. After the purchase, users receive order confirmation delivery details and a tracking link within the same experience.
Microsoft also clarified its role in the transaction. Despite hosting the shopping flow, the company said it will not handle payments, customer data or the post purchase relationship. That responsibility remains with the merchant and relevant data is shared only at the time of checkout. This approach appears designed to avoid concerns around trust and customer experience that have surfaced with similar tools in the market.
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