Meta is intensifying its focus on smart glasses, presenting new AI-powered wearable devices at its annual Connect conference. The company announced three new models, including its first consumer-ready glasses with a built-in display, signalling its ambition to make smart glasses the next major computing platform after smartphones.
The highlight of the launch was the Ray-Ban Meta Display, priced at 799 dollars and releasing in the United States on September 30. The glasses feature a small display on the right lens, showing contextual information such as translations and navigation. They pair with an sEMG wristband, using neural signals and hand gestures for control. Meta CEO Mark Zuckerberg said, “With subtle muscle movements, you can silently control your glasses.”
Codenamed Hypernova, the device comes with cameras, speakers, and microphones, enabling users to take photos, record videos, play music, and access the Meta AI assistant. The display also provides notifications, turn-by-turn directions, and live translations.
Meta also revealed the Oakley Vanguard glasses, priced at 499 dollars, aimed at athletes such as cyclists and skiers. They feature a central camera for first-person recording and integrate with Garmin smartwatches. In addition, the updated Ray-Ban smart glasses now offer longer battery life and 3K Ultra HD video recording at 379 dollars.
Beyond hardware, Meta showcased Horizon Engine, a platform designed for developers to build realistic virtual environments, and Horizon Studio, a new toolset powered by generative AI for creating digital assets.
Zuckerberg has long backed smart glasses as the future of computing, describing them as the ideal way to integrate “personal superintelligence.” Despite the Reality Labs division recording nearly 70 billion dollars in losses since 2020, Meta has sold about two million units of its Ray-Ban AI glasses since 2023, making it one of the few companies to find success in this market.
Analysts believe Meta’s advantage lies in broadening its developer ecosystem and leveraging eyewear partnerships to appeal to diverse users. While the high price of the Ray-Ban Meta Display may limit sales, the rapid evolution of smart glasses could see Meta continue to lead this emerging sector.
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