Meta has announced that it will soon begin using data from users’ interactions with its artificial intelligence chatbot to personalise ads and content across its platforms. The company stated that the change, set to take effect from December 16, will help improve how it recommends posts, reels, and advertisements on apps such as Facebook, Instagram, WhatsApp, and Threads.
Starting October 7, users will begin receiving notifications and emails from the company explaining the new update. According to Meta, the goal is to make recommendations and advertisements “more relevant” based on users’ voice and text-based conversations with Meta AI.
This update means users may start seeing posts, reels, or ads linked to topics they have discussed with Meta AI. For example, if a user chats about hiking, they may later see posts about hiking trails, community groups, and ads for outdoor gear. Meta says this approach will help users discover content they are more likely to engage with.
The company also clarified that users will have control over the type of content and ads shown to them. They can manage these preferences through Ads Preferences and other feed control tools available on Meta platforms.
However, Meta stated that interactions involving sensitive topics such as religion, sexual orientation, political views, health, racial or ethnic background, philosophical beliefs, or trade union membership will not be used for ad targeting. The company did not confirm if the same rule applies to content recommendations like posts or reels.
Meta further explained that only data from accounts linked through the Accounts Centre will be used for personalised content and ads. This means if a user has not connected their WhatsApp account to the centre, interactions on WhatsApp will not influence the recommendations or advertisements they see.
The company says this new integration will make user experiences across its platforms more engaging and relevant while still offering options for personal control over data usage.
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