Meta has entered into a licensing agreement with generative AI lab Midjourney to use the startup’s “aesthetic technology” in its future models and products. The collaboration aims to combine the technical expertise of both companies’ research teams, according to Alexandr Wang, Meta’s Chief AI Officer.
The deal highlights Meta’s strategy to enhance visual quality across its products as it intensifies efforts in artificial intelligence amid strong competition from rivals such as OpenAI, the maker of ChatGPT, and Google.
Midjourney is known for generating images from text prompts and offers its tools to users through a subscription model. Its image-generation capabilities are expected to support Meta in developing creative features for users and marketers, potentially reducing content production costs while increasing user engagement.
“We are incredibly impressed by Midjourney,” Wang said in a post on X. “To deliver the best products, Meta is combining top talent, a strong compute roadmap, and partnerships with leading industry players.”
The announcement comes as Meta continues to reorganize its AI initiatives under the Superintelligence Labs division, a high-priority effort following the departure of senior staff and the lukewarm reception of its most recent open-source model, Llama 4.
Meta and Midjourney have not immediately responded to requests for comment.
The partnership signals Meta’s commitment to pushing the boundaries of AI-driven visual content. By leveraging Midjourney’s technology, Meta hopes to accelerate innovation in its creative tools, providing more powerful and visually engaging experiences for both individual users and businesses. The collaboration could also strengthen Meta’s competitive positioning in the growing generative AI market.
This move underscores the increasing importance of strategic partnerships in the AI space. As companies race to develop advanced capabilities, licensing specialized technologies like Midjourney’s allows Meta to combine external innovation with its in-house research. The technical integration between the two companies is expected to inform future AI models and product features.
With the AI landscape becoming highly competitive, Meta’s investment in aesthetic and generative AI tools reflects its broader strategy to lead in immersive content creation while addressing market demands for high-quality visual experiences.
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