Strong demand in the United States has prompted Meta to slow down its global plans for its latest smart eyewear.
Meta said on Tuesday that it has decided to pause the international expansion of its Ray Ban Display glasses due to limited supply and high demand in the US market. The company said it will focus on meeting domestic orders before revisiting availability in other regions.
The Facebook parent had planned to launch its augmented reality smart glasses in the UK, France, Italy, and Canada starting early this year. The decision follows strong early traction for the product after the success of earlier versions.
Meta said it will prioritise fulfilling US orders while it reassesses its international rollout strategy. The company cited extremely limited inventory for what it described as a “first-of-its-kind product”.
“Since launching last fall, we’ve seen an overwhelming amount of interest, and as a result, product waitlists now extend well into 2026,” the company said in a blog post.
The Ray Ban Meta glasses, developed in partnership with EssilorLuxottica’s Ray Ban, allow users to take photos, stream content, and interact with an AI assistant. The eyewear company said in October that it would accelerate production capacity to support its fast growing smart glasses business.
Meta sold 15,000 units of its Ray Ban Display glasses in the first quarter of sales and secured a 6 percent market share in the category, according to Francisco Jeronimo, VP Data and Analytics Devices at IDC EMEA.
The company also announced new features for the glasses and its Meta Neural Band wrist device at the annual Consumer Electronics Show in Las Vegas. These updates include a teleprompter feature that allows users to read notes and scroll using the wristband.
Meta is also expanding pedestrian navigation support to 4 additional cities including Denver, Las Vegas, Portland, and Salt Lake City. This expansion brings the total number of supported cities to 32.
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