Meta has introduced new AI-powered updates for its Ray-Ban Meta glasses in India, focusing on localisation to suit the needs of Indian users. The latest rollout includes UPI Lite payments, complete Hindi language support, and a new AI voice modelled after Bollywood actor Deepika Padukone. These updates are part of Meta’s broader strategy to enhance accessibility and personalisation for Indian consumers.
The integration of UPI Lite allows users to make quick and secure digital payments directly through their Ray-Ban Meta glasses. UPI Lite is widely used in India for low-value, contactless transactions. With this feature, users can conveniently complete small purchases without using their phones or cash, making everyday payments more seamless and efficient.
Meta has also added full Hindi language support to make the glasses more user-friendly for a wider audience. This feature enables users to interact with the device in Hindi, offering an easier experience for those who prefer India’s most widely spoken language. It helps remove the language barrier for users who may find English-based smart technology challenging to use, encouraging greater adoption across regions.
One of the most distinctive updates is the introduction of a new AI voice inspired by Deepika Padukone. The addition of her voice aims to make the interaction more engaging and relatable for Indian users. This move reflects Meta’s efforts to incorporate familiar cultural elements into its technology, creating a deeper connection with local audiences.
With these updates, Ray-Ban Meta glasses now bring together payment convenience, linguistic inclusivity, and cultural relevance in one wearable device. This localisation approach highlights the growing focus in the tech industry on adapting global products to meet specific regional preferences and lifestyles.
While the company has not yet announced pricing or availability details for the Ray-Ban Meta glasses in India, the newly added features—UPI Lite payments, Hindi support, and the Deepika Padukone AI voice—are confirmed to be part of the latest rollout for Indian users. These enhancements are expected to make the glasses more appealing, combining advanced technology with a personalised touch for the Indian market.
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