Wishing Ms. Megha Soni greater responsibilities and exciting challenges in this impressive new chapter!
A new chapter unfolds at ixigo as Megha Soni takes the reins as Head of Brand Marketing for its Bus Line of Business, with a key focus on shaping the brand journey of AbhiBus. With a vibrant career in storytelling, performance marketing, and strategy, Megha now steps into this elevated role to deepen AbhiBus’s national presence and strengthen its identity in India’s ever-evolving nine billion dollar bus travel space.
In her previous role as Senior Brand Marketing Manager at AbhiBus, Megha was the creative mind behind some of the most memorable campaigns that left a lasting impression on India’s young travel audience. From the comical charm of “Gadbad Singh” to the upbeat energy of “Oopar Oopar” and the cleverly crafted Mahesh Babu degree paper film, she brought humor, relatability, and consumer connection to the forefront. Her approach to blending cultural relevance with measurable brand impact helped boost visibility across both digital and offline platforms.
Megha’s marketing journey before AbhiBus also reflects her powerful grasp of brand architecture and consumer behavior. As Marketing Manager at Gemini Edibles and Fats India, she handled an annual marketing investment of 110 crores, leading high-impact campaigns for Freedom Oil. Her dynamic portfolio includes independent work as a Digital Marketing Strategist, as well as leadership positions at Coromandel International and Amway India. Across these stints, she led brand reinventions, launched digital-first projects, and successfully built market narratives rooted in trust and innovation.
A passionate marketer with a keen sense for consumer pulse and performance-led branding, Megha’s new role will be all about growing AbhiBus into a household name while balancing cost-conscious impact with bold creativity.
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