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Meesho focuses on AI and new business lines ahead of its initial public offering

Meesho is increasing its focus on artificial intelligence and new business segments to expand its user base and work towards profitability. Founder and chief executive officer Vidit Aatrey shared these plans in an interview with media.

The company is seeking a valuation of up to five point six billion United States dollars through its initial public offering. It competes with Amazon and the Walmart owned Flipkart in India’s online retail market, which a report by a consulting firm and an e commerce company estimates will reach between one hundred and seventy billion and one hundred and ninety billion United States dollars by the year two thousand thirty.

The three day share sale will begin on three December. The shares are expected to be listed on India’s main stock exchanges on ten December.

Meesho has built a strong position by offering low priced products without charging sellers any commission. Aatrey said this practice will continue.

Meesho plans to invest in chat and voice based artificial intelligence agents to make shopping easier for first time users. This is especially targeted at smaller towns and rural areas where many consumers are now coming online.

Meesho also plans to increase its investment in technology and marketing to grow its active user base. This user base rose by thirty per cent in the twelve months ending thirty September. A significant part of this plan is to scale Valmo, its logistics aggregator platform. Aatrey described Valmo as “a big focus” that is aimed at lowering delivery costs.

Beyond technology, the Bengaluru based firm is preparing to add financial services. These include buy now pay later options and short term credit for sellers. This follows the strategy of global e commerce companies that have improved margins through logistics and financial products. Aatrey said, “We look at financial services as a large, long term, bottom line opportunity.”

Meesho is also studying a possible entry into grocery, which Aatrey noted is one of the most competitive sectors in India’s e commerce market.

Meesho’s revenue increased by twenty nine point four per cent to fifty five point seven eight billion rupees in the first half of fiscal year twenty twenty six. Its losses fell by seventy two point one per cent to seven billion rupees, according to its initial public offering prospectus.

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