In a proud and unforgettable moment for India, the Life Insurance Corporation of India (LIC) has earned a prestigious place in the Guinness World Records. The state-run insurance titan achieved this remarkable honour by successfully issuing 588,107 life insurance policies in a single day across the country — a feat unmatched in the global insurance landscape.
This record was officially confirmed by global record authorities and highlights the extraordinary commitment and drive of LIC’s vast agency force. On January 20, 2025, now famously known as “Mad Million Day”, an astonishing 452,839 LIC agents came together with a single purpose — to secure lives and strengthen financial futures, one policy at a time.
The company shared its joy and pride through a heartfelt statement, saying the LIC team is “absolutely thrilled” with the recognition.
“It is a powerful validation of the relentless dedication, skill, and tireless work ethics of our agents. This achievement reflects our deep commitment towards our mission to provide vital financial protection to our customers and their families,” the corporation expressed.
This inspiring milestone was not by chance but by design. It all began with a visionary appeal from LIC’s CEO and MD, Siddhartha Mohanty, who urged every agent to ensure they closed at least one policy on the designated day. What followed was an extraordinary wave of action and commitment that set a new world standard for policy sales within 24 hours.
Grateful for the support of their policyholders, field force and staff, Mohanty extended his thanks to all those who made the day unforgettable.
He added that the collective strength and synergy of the team has now been immortalised in world history.
This moment is more than a record. It is a celebration of purpose, a tribute to trust, and a salute to the everyday heroes who bring financial security to millions.
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