Ryan Bonnici, an industry veteran, was later named Chief Marketing Officer by a pioneer in social media management software and influencer marketing. With over two decades of marketing leadership experience from high-growth international SaaS firms like Salesforce, HubSpot, G2, and most recently Wellhub, Bonnici has been recognized twice by Forbes as one of its 50 Most Influential CMOs. Known for creating billion-dollar demand engines, repositioning brands, and introducing new categories, he now brings that same enthusiasm to Later, matching his love of creative marketing with a business at the vanguard of the creator economy.
The top social revenue platform in the world, Later enables companies to create and implement social strategies, engage with relevant artists, generate engaging content, and—above all—link all of their efforts to financial gain. Later will be firmly established as the leading social media platform that seamlessly links top-of-funnel engagement with bottom-of-funnel ROI thanks to Bonnici, as marketers increasingly redirect their performance budgets from the declining returns of traditional paid media to the rapidly expanding influencer campaign category.
“Ryan’s unique blend of strategic vision and executional excellence immediately stood out. His extensive experience in both B2B and B2C marketing, coupled with a proven track record of driving growth across various stages of a company’s evolution, makes him well-suited to lead marketing efforts at Later,” said Scott Sutton, CEO at Later. “What’s more, Ryan’s leadership style fosters collaboration and innovation, and I’m confident that under his guidance, Later will excel to new heights and become the category-defining leader in the social revenue space.”
Bonnici will be in charge of brand development, communications, product marketing, demand generation, content production, and community engagement—a return to his origins as a marketer to marketers. Using his extensive expertise growing teams and brands from early traction to hypergrowth and global size, he will concentrate on enhancing Later’s core competencies while opening up new growth opportunities.
“I’m beyond excited to lead and build a team of world-class marketers who are committed to working hard, having fun and delivering exceptional results. Later already has every building block of the ultimate social revenue engine: influencer marketing, full social media management, link-in-bio, a massive creator network, affiliate tools and award-winning creative services. That’s not just powerful – it’s unmatched. The future of marketing is here, and we’re ready to lead it,” said Ryan Bonnici, CMO at Later.
These days, creator marketing is becoming a key element of every brand’s marketing plan rather than just an add-on method. Using the genuine relationships that creators have with their audiences to increase engagement and conversions is the potential. Later has generated $1.5 billion in revenue and 136 billion impressions for its clients in only the past 12 months. These accomplishments show how well the business can adapt to the changing world of creative marketing, and with Bonnici collaborating with the present team and senior leadership, the possibilities for Later are virtually endless.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter |The Mainstream formerly known as CIO News Whatsapp Channel | The Mainstream formerly known as CIO News Instagram
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
