In a bold move that reflects its evolving customer-first ethos, Kyndryl India has promoted Balamurali Debur to Vice President, Marketing and Customer Experience. Known simply as Bala in the professional world, his elevation is not just a routine appointment but a signal of changing times within the enterprise tech giant.
This is the first time Kyndryl India has entrusted its Customer Experience (CX) function to a marketing leader, underlining a strategic shift toward deeper customer-centricity. An internal source shared, “Customer experience for Kyndryl India will now line up to Balamurali Debur, and this is the first time Kyndryl has entrusted a marketer with the responsibility of CX.”
Bala’s journey to this leadership milestone has been rich with cross-functional expertise. Before joining Kyndryl in 2021, the year it emerged from IBM as a standalone technology services powerhouse, he spent over 15 years crafting strategies at IBM across both IBM Services and IBM Consulting, spanning India and Singapore.
But the story begins even earlier in the world of creativity and storytelling. Bala sharpened his marketing instincts at top advertising agencies like Lintas and Mudra Communications, where he worked on celebrated campaigns for brands like Godrej Consumers, Britannia, and Indya.com.
Now, at the helm of both marketing and CX at Kyndryl India, Bala is expected to redefine how enterprises engage with customers. In the B2B landscape, CX is no longer a luxury. It is a mandate that drives trust, retention, and long-term business impact. The fusion of marketing with CX, especially in a company managing mission-critical IT infrastructures across industries from cloud and cybersecurity to networks and mainframes, brings storytelling and service together.
Kyndryl, born with a vision to modernise, manage, and build enterprise-grade tech systems, now adds another dimension to that vision by humanising every interaction through enhanced customer experience.
As Kyndryl India embarks on this integrated journey, Bala’s dual role might just become a blueprint for future enterprise leadership structures where logic meets empathy and strategy dances with service.
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