In a move that underscores its dedication to consumer-focused growth, SharkNinja has welcomed Kleona Mack as the Chief Marketing Officer of its Shark Beauty division. Known for revolutionizing everyday living through inventive solutions, SharkNinja, which is valued at over 11 billion dollars, aims to deepen its mark in the beauty tech space with Mack at the marketing helm.
With more than fifteen years of rich experience in beauty and fashion, Mack brings not just expertise, but a legacy of transformation. Her leadership journey spans renowned names like Glossier, where as CMO she led major brand overhauls, strategic retail alliances, and relaunched iconic products, and global beauty leader L’Oréal, where she honed her skills in driving consumer connection through storytelling and innovation.
At SharkNinja, Mack’s role will center on elevating the brand’s hair care and skincare tools, using fresh, immersive marketing strategies and leaning into digital platforms and creative collaborations. The goal is clear—to redefine how consumers experience beauty technology, turning daily routines into elevated rituals.
“She brings a rare mix of creative spirit and strategic depth,” noted Neil Shah, Chief Commercial Officer at SharkNinja. Her ability to blend data-driven insights with bold ideas made her the natural choice for this role.
For her part, Mack expressed gratitude and optimism, saying, “I’m inspired by SharkNinja’s relentless commitment to innovation and understanding of the consumer. I’m thrilled to join this journey and help shape the future of beauty.”
Her work has not gone unnoticed. Among her accolades are recognition as an Ad Age Breakout Brand Leader and a CMO to Watch by a global business publication.
With this appointment, SharkNinja sends a strong message—it is not just about designing products, but crafting experiences that resonate, evolve, and lead.
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