Kia India has launched its first Shine Zone car detailing studio at a dealership in Jaipur, marking the company’s entry into professional, premium grade vehicle care services within its dealer network. The new facility is designed to provide specialised detailing solutions under one roof.
The studio offers several services including ceramic coating, exterior and interior enrichment, AC disinfectant treatment and underbody protection. It aims to deliver high quality car care through trained technicians, dedicated tools and standardised processes.
Atul Sood, senior vice president of sales and marketing at Kia India, said the initiative responds to strong customer demand for professional detailing that is convenient and transparent. He said the Shine Zone setup ensures consistent and reliable maintenance services within the dealership environment.
Kia India plans to expand the Shine Zone concept across its dealership network as demand for premium detailing continues to grow. The company aims to make expert level vehicle care more accessible to its customers through this integrated approach.
Kia India currently has 819 touchpoints across 370 cities. Since production began at its Anantapur plant in August 2019, the company has dispatched around 1.5 million vehicles, including more than 1.2 million units sold domestically and over 367000 units exported.
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