Wishing Ms. Kavita Dhanuka greater responsibilities and exciting challenges in this impressive new chapter!
A radiant new chapter begins at Signify (formerly known as Philips Lighting), as the brand welcomes Kavita Dhanuka to steer its marketing communications and media narrative across India. With a voice both sharp and visionary, Kavita steps into her new role with a decade-long journey rich in brand-building brilliance.
Before joining Signify, she was shaping the marketing roadmap at Kia India as Deputy Manager, where she left an indelible mark over two transformative years. Her passion for storytelling, combined with a deep understanding of consumer behavior, positioned her as a key force behind brand-led innovation in the Indian automotive space.
Kavita brings with her more than 13 years of cross-industry experience, having worked with both global agencies and homegrown powerhouses. Her portfolio shines with impactful work on brands like Kia Motors and NEXA, where she led full-spectrum brand development and crafted integrated campaigns that struck a chord with millions.
Her professional tapestry includes roles at Hakuhodo, Dentsu, and FCBUlka, giving her a rich 360-degree perspective on marketing—right from strategic planning to creative execution and media amplification.
In her own words, “Signify is a brand with a strong legacy and a future-facing vision. I’m excited to contribute to its journey of innovation and sustainability, and look forward to crafting integrated narratives that resonate with modern, conscious consumers.”
Kavita’s appointment reflects Signify’s commitment to illuminating its message with purpose-driven strategies and consumer-first thinking. As she takes charge, the brand is poised to glow even brighter on the marketing map.
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