Freshworks has strengthened its senior leadership with the appointment of Kady Srinivasan as the company sharpens its focus on global growth, product led innovation, and enterprise expansion.
Based in the San Francisco Bay Area, Srinivasan brings deep experience in building category defining SaaS brands and scaling revenue across public and high growth private companies. She most recently served as Chief Marketing Officer at Lightspeed Commerce, where she reported to the CEO and led a major shift in the company’s go to market strategy. Her efforts resulted in strong gains in market share, improved marketing efficiency, and year over year growth. Her work also supported Lightspeed Commerce in delivering its first profitable quarter in over 2 decades, earning her a place among the Top 50 CMOs by Global HotTopics in 2024.
Before joining Lightspeed Commerce, Srinivasan was the first Global Head of Marketing at Klaviyo. During her tenure, she helped scale annual recurring revenue from $150M to $600M. She played a key role in strengthening the product led growth engine, launching an enterprise focused go to market approach, and leading a major rebrand that supported the company’s successful IPO journey.
Earlier in her career, Srinivasan held Chief Marketing Officer and Chief Revenue Officer roles at Owlet Baby Care, where she supported growth beyond $100M in revenue. She also served as Global Head of GTM Marketing at Dropbox during its pre IPO phase, contributing to the company’s market positioning and growth strategy.
Across her roles at Freshworks, Lightspeed Commerce, Klaviyo, Owlet Baby Care, and Dropbox, Srinivasan has built and led high performing global teams and designed go to market models spanning product led growth, inbound, and enterprise sales. Her appointment reflects Freshworks’ ambition to scale innovation, expand its enterprise presence, and create long term value across global markets.
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