DoubleVerify (NYSE: DV), a leading software platform for measuring and analyzing digital media, has revealed that Jennifer Storms, the Chief Marketing Officer at NBCUniversal Television & Streaming, has joined its board of directors. Her term on the board began on June 2, 2025, and she will serve on the Nominating & Corporate Governance Committee.
Storms brings a wealth of experience from her position at NBCUniversal, where she oversees brand strategy, marketing, and consumer engagement for entertainment content and sports, including the Peacock streaming service. Her past roles include senior marketing positions at PepsiCo, Gatorade, and Turner Sports. With more than 25 years in the industry, Storms has also received accolades from Adweek and SportsBusiness Journal for her impact on sports marketing.
Mark Zagorski, CEO of DoubleVerify, shared his excitement about Storms joining the board, highlighting her profound knowledge of media and marketing along with her customer-focused approach. Zagorski expects that Storms will offer valuable perspectives to aid DoubleVerify’s expansion, especially in the Connected TV (CTV) market.
Storms remarked on her new role, stressing the significance of DoubleVerify’s dedication to transparency and innovation within the digital advertising industry. She conveyed her enthusiasm to help shape the company’s future trajectory.
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