Leveraging its agentic AI and platform engineering expertise, TCS will fuel Jazeera Airway’s ambitions to implement a cutting-edge digital ecosystem that supports scale, personalized customer experience, and revenue diversification.
Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has partnered with Jazeera Airways, Kuwait’s leading low-cost carrier, to drive the next phase of its digital transformation. By leveraging TCS’ expertise in agentic AI and platform engineering, Jazeera Airways aims to unlock new revenue streams, enhance its digital channels, and deliver hyper-personalized customer experiences, positioning itself at the forefront of innovation and customer-centric transformation in the aviation sector.
Jazeera Airways serves over 60+ destinations across the Middle East, Central & South Asia as well as Europe. Since its launch in April 2004, as the first privately owned airline in the Middle East, it has grown to serve over 5 million passengers. The engagement with TCS marks the airline’s first major IT Transformation initiative.
As it completes 20 years of its operations, Jazeera Airways is embarking on the next phase of its growth by reimagining its digital ecosystem. TCS will lead this transformation by modernizing the airline’s website, native mobile applications, and AI-powered conversational chatbot. Leveraging its AI-native approach, TCS will deliver the program end-to-end, bringing its capabilities in product management, user experience design, architecture, agile development, integration, testing, and ongoing enhancements to reimagine how passengers interact with the airline at every stage of their journey.
Barathan Pasupathi, Chief Executive Officer, Jazeera Airways, said, “Jazeera Airways is laying the foundation for a new era of transformation with strategic focus on enhancing passenger experience. At the heart of our vision is a seamless, customer-centric travel experience. We are pleased to partner with Tata Consultancy Services as we embark on this phase of our digital growth. TCS brings deep domain expertise in airline digital commerce, AI-driven solutions, combined with a strong track record of delivering customer-centric solutions. Together, we are building a future-ready platform that aligns with our growth aspirations, customer centric strategy, and commitment to operational excellence.”
Through this transformation TCS will power the airline’s efforts to implement a cutting-edge digital foundation that supports scale, personalization, and revenue diversification. TCS’ solutions will feature a set of integrated digital applications designed to deliver faster, more contextual, and connected interactions. This includes a retail-driven ancillary platform, an intelligent offer engine to drive upsell and cross-sell opportunities, a ‘Customer 360° Insights Hub’ to enable personalization at scale and a generative AI-powered digital assistant to support customers across platforms. The transformation will also introduce a unified multi-currency payment gateway and targeted promotional engine to boost direct bookings. In addition, a tailored group booking platform—an industry- leading capability—will streamline complex bookings and deliver a modern, intuitive user experience.
K Krithivasan, Chief Executive Officer and Managing Director, TCS, said, “We are pleased to partner with Jazeera Airways in building a future-ready digital foundation that supports their growth strategy. By combining our expertise in aviation with our capabilities in agentic AI, engineering practices, and AI-native solutions, TCS will enable the development of intelligent, intuitive, and scalable digital channels for the airlines. This partnership reflects our commitment to helping global enterprises perpetually adapt to the evolving business landscape, leverage technology for sustainable growth, and unlock new opportunities.”
These innovations are core to Jazeera’s ambition to triple its passenger capacity and significantly grow direct digital revenues by 2029. The reimagined digital foundation will also support smarter recognition of repeat customers, enable seamless online group bookings, and enhance the airline’s Net Promoter Score (NPS), a metric used to measure customer loyalty and satisfaction, by delivering experiences that meet and exceed global benchmarks.
With three decades of leadership in aviation, TCS partners with the world’s leading airlines, offering consulting-led innovation, cognitive-powered portfolio of business, and technology and engineering services. TCS leverages industry-specific solutions, like TCS Aviana ™, a unified, autonomous, digital, cloud-ready solution for intelligent airline operations. Its contextual understanding of airline operations, coupled with AI-led technology capabilities, will help Jazeera Airways unlock new growth opportunities and drive innovation across its entire business ecosystem. This partnership also reaffirms TCS’ position as a digital transformation partner of choice in the MEA region, where the IT major has had a strong presence for over three decades. With operations in nine countries across MEA, TCS serves more than 150 customers regionally, across industries including manufacturing, healthcare, retail, media, BFSI and CPG. TCS has also been recognized as a Top Employer by the Top Employers Institute for eight consecutive years in the UAE, Saudi Arabia, and South Africa.
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