Ahead of the broader adoption of AI-led media production, InVideo has taken a significant step in advancing long-form content creation. On Monday, the company announced an expanded partnership with Google Cloud to introduce enterprise-grade filmmaking and production pipelines designed for the global media and entertainment sector
The collaboration brings together Invideo’s creative interface and Google Cloud’s AI infrastructure and generative media models. The goal is to equip media studios, production houses, and broadcast networks with the capability to produce long-form, studio-quality content at scale.
As part of the initiative, the new pipelines use Google’s generative media models on Vertex AI, including Veo and Imagen. These tools support the full production cycle, from text-to-image and cinematic video creation to synchronised music and speech, all within a single workflow. Announced in New Delhi, the partnership also uses Google Cloud’s AI Hypercomputer architecture, which combines performance-optimised TPUs and GPUs to train custom AI models. This setup enables visual consistency across complex narratives and moves beyond the short-form focus of much of today’s AI-generated media.
“Invideo exists to support storytellers. We’ve built a platform that serves 30 million creators. Now we’re focused on the future of filmmaking–not as just a technology provider, but as a true partner to filmmakers. With Google Cloud, we’re building end-to-end AI pipelines that empower filmmakers to bring their vision to screen while making economic sense for the industry. When AI works for filmmakers creatively and financially, everyone wins,” said Sanket Shah, CEO and Co-founder, Invideo.
The technology allows filmmakers to generate 4K cinematic dailies from natural language prompts, helping directors test lighting, blocking, and pacing in real time. Gemini is used for scene analysis across a 1-million token context window to maintain narrative continuity. Audio features include synchronised 48kHz stereo music via Lyria and multilingual speech synthesis through Chirp, enabling localisation without altering performance timing.
“Filmmaking has always been an evolving art form, and today, AI is opening a new chapter where creators can bring concepts to life that were previously out of reach. By partnering with invideo, we’re delivering end-to-end pipelines that combine computational capacity, custom capabilities, and cinematic craft. This enables studios to move beyond technical limitations and friction, and reimagine the possibilities of what can be brought to the screen,” said Sashi Sreedharan, Managing Director, Google Cloud in India.
To support transparency, the framework includes SynthID to embed imperceptible watermarks in AI-generated assets. The partnership will be showcased at the India AI Film Festival on February 17 at the Qutub Minar, where Invideo will announce 3 feature films developed with major Indian production houses using these offerings. The global AI media and entertainment market is projected to reach $66.5 billion by 2032.
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