India’s online retail sector is entering a high-growth phase, supported by changing consumer behaviour, creator influence, and rapid technological adoption.
According to a report by Google and Deloitte, the country’s e-commerce market is expected to grow from $90 billion to $250 billion by 2030, nearly tripling in size.
Gen Z is expected to play a key role in this expansion, contributing almost 50% of total online spending. The report highlights a clear shift in shopping habits, with consumers moving toward instant discovery and faster delivery experiences.
Creators are also emerging as strong drivers of online retail adoption. Their influence is especially visible in smaller cities, where they are expected to impact around 30% of retail spending and encourage first-time users to shop online.
Quick commerce is set to become a major growth segment, projected to reach $50 billion. While initially focused on food delivery, it is now expanding into categories such as fashion, electronics, and beauty, reflecting evolving consumer demand for speed and convenience.
To support this shift, Google is enhancing its offerings with AI-powered features in its Gemini app and improved search tools tailored for Indian shoppers.
The report attributes this growth to rising internet penetration and increased online spending, even as global economic conditions remain uncertain.
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