Small design changes can often have an outsized impact on everyday experiences, especially during air travel, where convenience matters the most.
An Indian AI startup founder has drawn attention to a simple yet thoughtful airline design feature after a recent international journey. Mukund Jha, founder of AI startup Emergent, shared an image of his boarding pass on X, praising Air France for what he described as “great design.”
The boarding pass showed both legs of his journey printed on a single slip — from Bengaluru to Paris and then Paris to San Francisco. Instead of managing multiple boarding passes for a connecting flight, the combined format reduced the need to juggle documents, offering a smoother and less stressful travel experience.
In his post, Jha wrote, “This is what a great design looks like. Simple change: Printing both boarding passes on one slip = Massive upgrade to traveller’s life – less hassle/anxiety, smoother journeys! I love it when simple solutions upgrade your life in a meaningful way! Best designs are simple and obvious in hindsight.”
The post quickly resonated with other users, many of whom shared similar reactions. One user commented on Air France, “Such simple things make a huge impact.” Another added, “Less is more.” A different response noted, “A little bit of less tightness would be better, but overall very good design.” Another user wrote, “Seeing boarding passes merged feels like a breath of fresh, organised air!”
Frequent flyers often deal with multiple stress points during travel, including managing documents, baggage, devices, and time-sensitive procedures. In this context, a small design choice like merging boarding passes can help reduce anxiety, especially for passengers on long-haul or multi-leg journeys.
The discussion highlights how thoughtful user-centric design, even without advanced technology, can significantly improve travel experiences. While digital boarding passes are becoming more common, Jha’s post shows that physical design still plays an important role in making journeys more seamless.
The reaction also underscores a broader point often echoed in product design circles — meaningful innovation does not always require complexity. Sometimes, clarity and simplicity are enough to make a lasting impression.
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