Wishing Mr. Shobhit Malhotra greater responsibilities and exciting challenges in this impressive new chapter!
In a strategic stride towards its international growth dream, iD Fresh Food has appointed Shobhit Malhotra as the Chief Executive Officer – International Business. This move marks a pivotal chapter in the brand’s evolution, as it gears up to plant deeper roots in the GCC region and chart pathways into promising new global markets.
A seasoned leader with over 20 years of experience across PepsiCo, Colgate-Palmolive, and Unilever, Shobhit Malhotra brings with him a legacy of scaling consumer-centric brands in dynamic environments. His core mission at iD will revolve around enhancing product innovation to meet regional tastes, fortifying partnerships, and refining distribution strategies that amplify iD’s position as a clean-label, premium fresh food brand across borders.
In the words of PC Musthafa, Chairman and Global CEO of iD Fresh Food, “Shobhit’s proven track record in leading business transformations across complex markets makes him a great fit for iD Fresh’s global ambitions. His passion for building purpose-led brands and his deep understanding of diverse consumer cultures aligns perfectly with our mission of bringing fresh and healthy food to the world. We are thrilled to welcome him to the iD family to lead the war against preservatives and chemicals.”
Shobhit, too, shares his excitement, saying, “iD Fresh is not just a brand—it’s a movement towards healthier, more authentic food choices. I’m incredibly excited to be part of this journey and to contribute to building a globally trusted fresh food brand. The opportunity to scale a homegrown success story across new international frontiers is both humbling and energising.”
With the company clocking a consistent 25% revenue growth and robust EBITDA margins, this leadership shift underlines iD’s unwavering focus on global expansion and innovation. As the brand strengthens its influence in India and the Gulf Cooperation Council (GCC), Shobhit’s leadership is expected to unlock new possibilities in emerging markets with high growth potential.
With this move, iD Fresh isn’t just expanding its footprint—it’s spreading its philosophy of clean, chemical-free, and wholesome eating across continents.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter |The Mainstream formerly known as CIO News Whatsapp Channel | The Mainstream formerly known as CIO News Instagram
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
