The International Cricket Council (ICC) has named Sanjog Gupta as its new Chief Executive Officer, following the departure of Geoff Allardice. Gupta will take over the role from JioStar, where he served as CEO-Sports. His appointment signals a key leadership change for global cricket at a time when the game is looking to expand its global footprint and deepen commercial partnerships.
Gupta is well known for his expertise in sports broadcasting and digital strategy. His appointment comes at a crucial time as the ICC focuses on growing cricket’s reach and strengthening its presence in an evolving media environment.
Announcing the appointment, ICC Chairman Jay Shah said, “I am pleased to announce that Sanjog Gupta has been appointed as the CEO of the ICC. Sanjog brings extensive experience in sports strategy and commercialisation, which will be invaluable for the ICC. His deep understanding of the global sports as well as M\&E landscape combined with his continued curiosity about the cricket fan’s perspective and passion for technology will prove essential in our ambition to grow the game in the coming years. Our goal is to move beyond traditional boundaries and establish cricket as a regular sport in the Olympics, growing its expanse across the world and deepening its roots in its core markets.
“We considered several exceptional candidates for this position, but the Nominations Committee unanimously recommended Sanjog. The ICC Board Directors look forward to working closely with him, and I would like to welcome him on behalf of everyone at the ICC.”
The appointment follows a global recruitment process launched in March, which attracted over 2,500 applications from 25 countries. The role drew interest from leaders in sport’s governing bodies as well as senior corporate executives from different industries.
After careful evaluation, the ICC’s HR & Remuneration Committee shortlisted 12 candidates. Their profiles were reviewed by the Nominations Committee, which included ICC Deputy Chair Imran Khwaja, ECB Chair Richard Thompson, SLC President Shammi Silva, and BCCI Honorary Secretary Devajit Saikia. Following a detailed selection process, the committee unanimously recommended Gupta, a decision that was approved by ICC Chairman Jay Shah and ratified by the full ICC Board.
Speaking on his appointment, Gupta said, “It is a privilege to have this opportunity, especially at a time when cricket is poised for unprecedented growth and enjoys the passionate support of almost 2 billion fans worldwide. These are exciting times for the sport as marquee events grow in stature, commercial avenues widen and opportunities such as the women’s game scale in popularity. Cricket’s inclusion in the Los Angeles 2028 Olympic Games and the rapid acceleration of technology deployment/adoption could act as force-multipliers for the Cricket movement around the world.”
“I look forward to contributing to the next phase of cricket’s evolution, expanding its global footprint, enhancing the fan experience, and working closely with ICC Member Boards to build on our strong foundations,” he added.
Gupta brings with him rich experience from his time in sports media, especially at Disney Star, where he led major initiatives across television and digital platforms. His career, which began in 2009 as a content producer, saw him rise to Head of Sports for the Star TV Network by 2020, where he focused on growing fan engagement and driving commercial success.
Meanwhile, outgoing CEO Geoff Allardice, who joined the ICC in 2012 and took over as CEO in 2021, leaves behind a legacy of helping expand cricket’s global presence and commercial strength.
“It has been a privilege to serve as the Chief Executive Officer of the International Cricket Council,” Allardice had said earlier. “I am incredibly proud of the results we have achieved… I believe this is the right time for me to step down and pursue new challenges.”
Praising his contribution, ICC Chair Jay Shah added, “His efforts have played a key role in advancing cricket globally. We are truly grateful for his service.”
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