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Hypergro.ai Raises ₹7 Crore To Expand AI-Powered Video Marketing

BENGALURU: Hypergro.ai, a platform that utilizes AI for video creation and conversion, has raised Rs 7 crore in a Pre-Series A funding round led by Eternal Capital. Notable investors such as Silver Needle Ventures, VCats, and Astir Ventures also took part in this funding. The capital will be used to enhance Hypergro’s AI capabilities and support its international growth.

Established in 2022 by Rituraj Biswas and Neha Soman, and based in Bengaluru, Hypergro.ai addresses key challenges in digital marketing, including manual processes, scattered data, and the absence of real-time insights. The company’s AI-based platform automates video production, improves campaign performance, and engages potential customers through AI-driven sales agents.

This funding arrives as businesses increasingly embrace AI automation to drive revenue. Hypergro.ai is broadening its reach into global markets such as the US, APAC, and GCC, while making significant investments in AI research and development, strategic hiring, and forming enterprise partnerships.

Biswas said in a statement, “At Hypergro.ai, we combine AI-driven content generation, real-time campaign optimisation, and automated lead engagement into a single intelligent system. This ensures brands drive maximum revenue impact with minimal effort.”

Dhruv Dhanraj Bahl, Founder & Managing Partner of Eternal Capital, said in a statement, “AI is fundamentally transforming how brands engage with audiences, and videos are and will remain at the heart of this evolution. Hypergro.ai is pioneering a shift from slow, resource-intensive video production to an AI-powered storytelling engine that is scalable and cost-efficient. In an increasingly digital-first world, Hypergro’s technology is not just an advantage—it’s a necessity for brands. We are confident in the founding team’s vision and are excited to partner with them as they scale globally.”

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