Hindustan Unilever, a giant in India’s FMCG world, has rolled out a unique digital tool named iSight, crafted to transform its employees into sharp-eyed brand observers and real-time market analysts. Designed specifically for the Indian market, this app empowers staff to share instant updates about product visibility, competitor moves and consumer chatter.
Launched at the tail end of April, iSight is already making waves internally. Over 1000 team members have signed up and more than 300 fresh insights have been contributed, all in the early days of this smart tool. The app is a bridge between the company and the pulse of the streets, shops and households where products come to life.
With iSight, employees can submit details on everything from product placement to comments gathered from their circle of family and friends. These insights are gold — helping the company fine tune product effectiveness and shelf appeal while also keeping a close eye on competing brands.
What makes iSight stand out is its simplicity and purpose. Previously, staff feedback had to travel through emails or helplines. Now, with this sleek app, responses are instant and rewarding. Employees even earn points when they provide feedback while shopping.
Rohit Jawa, Chief Executive Officer and Managing Director of Hindustan Unilever, shared, “Our employees are our most passionate consumers. With iSight, we’re putting the power of market insights directly into their hands — to observe, engage, and shape the future of our brands. The goal is to scale this as a force multiplier — not just through campaigns, but by enabling every employee to be a constant consumer and customer tracker.”
So far, missions have already been launched for the brands Glow and Lovely and Lifebuoy. Following this, both underwent extensive rebranding efforts. Lifebuoy now offers advanced skincare benefits with its new Stardust technology, moving beyond just germ protection. Meanwhile, Glow and Lovely has been reinvented with a promise of radiant skin and updated modern packaging.
iSight app initiative not only strengthens the company’s understanding of its marketplace but also marks a cultural shift — every employee is now a part of the storytelling and strategy shaping India’s most beloved brands.
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